STARING ACROSS THE GLOBE

STARING ACROSS THE GLOBE

STARING ACROSS THE GLOBE

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Fresh from the Lab: Jen Haensel, PhD Students at the CBCD, on how postnatal environment shapes social development.

Jen Haensen

This week, it was the turn of a PhD student to present her work. PhD students are notorious for having to get their fingers dirty. Which basically means that they have to do work that is both very important and very time-consuming. Jen is no exception, but her big ready smile leaves no doubt about the level of satisfaction she gets from it.

She has been looking at faces. Or to be more precise, she has been looking at how people look at faces. And whether that differs under specific circumstances

  1. Pictures of faces on screens vs. actual faces of real people
  2. Western European culture vs. Eastern Asian culture
  3. Babies vs. adults.

Why would someone so clever spend three years of her life looking at this kind of question? Jen made it very clear: the real point of looking at cultural differences (besides that it gets you to travel around the world  – editor’s note) is actually to see what can be shaped by the environment and what is hard-wired in the brain from birth.  In other words, what is written in the genes and what is due to the way we are brought up? A.k.a. the Nature vs. Nurture debate (which we have discussed also here).

It is not only incredibly intriguing to figure out what is part of our universal human setup and what we learn through culture, it also has important implications on what and how we can support optimal development, for instance with preventive, supportive or therapeutic interventions.

An eye-tracker in a lab setting

Until recently, the only way of finding out about how people were looking at things was to bring them into a laboratory, place them in front of a computer with a connected eye-tracker, show pictures on the screen and let the eye tracker follow the eye-movements of the person. Matching the pattern of movement onto the shown pictures would then show how the participant had observed the image. This kind of data has pointed towards a difference in scanning faces between Western Caucasian and Eastern Asian participants.

The image on the left is taken from an article by Blais and colleagues (read it in full here).

The blue blobs represent the areas that have been mostly looked at by Eastern Asian participants, while the red blobs cover the areas that have been looked at mostly by Western Caucasian participants. So it seems that Western Caucasians tend to look at faces mostly by scanning the eyes and mouth, while the Eastern Asiansseem to focus more on the centre of the face.

But will that also be true for people in a natural setting? Would you look at someone in the eyes for as long as you please if that person was actually present rather than just shown on a picture? If we stop and think for a second: no way! Imagine being on the tube and do what Jen calls “face scanning” but what the rest of the world calls “staring at your face”. That would not be acceptable at all, would it? Until a few years ago, we could only raise our eyebrows and feel unconvinced.

SMI Glasses, similar to those used in Jen’s study

But now technology allows us to observe eye-movements in natural settings. And that is what Jen has done.  She has used a portable eye-tracker, similar to the one you can see on the left. It seems impossible, but in those little glasses, there is a camera and some piece of high-tech software that allows you to record eye movements as well as the visual field of the person wearing them. Jen got 20 pairs of Western Caucasian London residents and 20 pairs of East Asian immigrants (who had not been in London for longer than 5 months), invited them to the CBCD lab, sat them across a table, and asked them to introduce themselves and have a chat.

A semi-automatic face-tracking software was then able to identify faces in the long stream of shots taken by the portable camera on the high-tech glasses, and determine where in the face the gaze was directed to.

 

Some of Jen’s data. Eastern Asians look more at the face centre while Western Caucasians look more at the mouth.

Her initial data seem to indicate that, in realistic settings, people tend to scan faces differently across the globe. Although all participants looked more at the partner’s face when they were listening than when they were speaking, the two cultural groups focused on different parts of the face: the Asian population more on the face centre, the Western Caucasian more on the mouth. Jen is looking into this in more depth (which involved recruiting even more participants, and not only in London but also in Kyoto) and will keep us posted about whatever exciting thing she finds.

Jen is still at work also testing babies. As you can guess, the challenges of testing small babies in natural settings is humongous. Imagine a baby wearing a portable eye-tracker, sitting still (ah! ah! ah!) and listening to her mother, who is talking to her while wearing a portable eye-tracker herself! And imagine that done in London and in Kyoto. Quite a task!

In fact, it turns out that London kids are kind of ok with the deal, meaning that Jen can get meaningful data for over 70% of the babies she tested. But Kyoto kids are not as familiar with the idea of sitting in a highchair when mummy is just there, within reach, and they could sit on her lap… and this made it a bit more difficult to collect data (translating in only 36% usable data for poor Jen).

 

 

Jen making friends with a participant in London

 

We have no doubt Jen will find a solution for this challenge too! And we look forward to hearing about how babies stare across the globe.

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Silvia DALVIT MÉNABÉ

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PRIVACY AND SECURITY POLICY FOR BABYBRAINS

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1.    INTRODUCTION

 

  • This constitutes the Privacy and Security Policy of Babybrains Limited a company registered in England and Wales with registered company number 10092679 of registered business address Flat 34, Buckingham Mansions, 353 West End Lane, London, NW6 1LS (“Babybrains”), the owner of baby-brains.com (the “Website”) and provider of online facilities, tools, services or information that Babybrains makes available through the Website either now or in the future, including but not limited to mobile applications that utilise Website functionality.

 

  • If you continue to browse and use our Website, you are agreeing to comply with and be bound by the following Privacy and Security Policy in full, which together with our Terms of Use govern the relationship between us and you in relation to your use of our Website. If you disagree with any part of this Privacy and Security Policy, you must not use our Website.

 

  • Babybrains is subject to all applicable laws and regulations relating to the protection of personal data and privacy in the United Kingdom including (without limitation) the EU Data Protection Directive 95/46/EC, the EU Directive on privacy and Electronic Communications 2002/58/EC, the Data Protection Act 1998, the Privacy and Electronic Communications (EC Directive) Regulations 2003, the Regulation of Investigatory Powers Act 2000, the Data Protection (Processing of Sensitive Personal Data) Order 2000 and all other industry guidelines (whether statutory or non-statutory) or Codes of Practice issued by the Information Commissioner relating to the processing of personal data or privacy or any amendments and re-enactments thereof.

 

  • We are committed to safeguarding the privacy of our Website users; this policy sets out how we will treat your personal information.

 

  • Our Website uses cookies. We will ask you to consent to our use of cookies in accordance with the terms of this policy when you first use our Website.

 

2.    WHAT INFORMATION IS COLLECTED

 

  • If you are merely visiting the public areas of our Website we do not collect any personal data about you; however, we may automatically collect information about your visits, such as user traffic patterns and site use. Information collected in this way does not reveal your contact details or any type of personal data. This information is only used in aggregate form to analyse, manage, develop and improve our Website and is not linked to any individual.

 

  • We collect personally identifiable information only when voluntarily submitted by you. If you choose to partake in certain activities including but not limited to, filling out a survey or applying for an offer, you will be asked to supply some information about yourself, including but not limited to your name, address, phone number and email address.

 

  • We collect the details provided by you on registration together with information we learn about you from your use of our Website. We also collect information about the transactions you undertake including details of payment cards used.

 

  • We may also collect additional information in connection with information you provide when giving us feedback or completing profile forms.

 

3.    HOW INFORMATION IS COLLECTED

 

  • We collect data from information supplied by you. When you give us your email address, you are asked to let us know how it can be used. You may ‘opt in’ to receive regular email newsletters that contain information we believe to be of value to you, specifically regular content updates, events, special discounts and offers selected by our marketing department.

 

  • All marketing emails will contain a link to opt out of further communications from us. If you make a purchase via our Website the assumption may be made that you will be interested in similar products and you may receive emails with information about these products. All marketing emails will contain a link to ‘opt out’ of further communications from us.

 

  • We may also use cookie and tracking technology depending on the features offered. Cookie and tracking technology are useful for gathering information such as browser type and operating system, tracking the number of and activities of users of our Website. Cookies can also help customise our Website for users. We use cookies to track user usage on our Website. From time to time, we may use ad servers (such as DoubleClick) to serve advertisements on our Website. Ad servers use cookies to help target relevant ads to users.

 

  • Personal information cannot be collected via cookies and other tracking technology; however, if you previously provided personally identifiable information, cookies may be tied to such information. “Cookies” are small pieces of information sent by a web server to a web browser, which enables the server to collect information from the browser.

 

  • We may also use cookies for a number of other purposes, for instance to enable us to simplify the logging on process for users who have created an account (“Registered Users“), to help ensure the security and authenticity of Registered Users, to provide the mechanisms for improving and monitoring experiences and to enable traffic monitoring.

 

  • Non-registered users of the site are sent anonymous cookies to keep track of their browsing patterns and build up a demographic profile. In addition, any user who has clicked on any advertisement on another site that links to the Website will be sent anonymous cookies that will allow us to analyse advertising effectiveness and manage our relationship with affiliate sites.

 

  • Whilst you do not need to allow your browser to accept cookies in order to browse the majority of our Website, you must have cookies enabled if you wish to shop online or access any areas reserved for Registered Users. Most browsers allow you to turn off the cookie function. If you want to know how to do this, please look at the help menu on your browser.

 

  • Cookies on our Website cannot be used by themselves to identify you and you can accept or decline cookies by modifying the settings in your browser.

 

4.    USE OF INFORMATION

 

  • Personal information submitted to us via our Website will be used for the purposes specified in this Privacy and Security Policy or in relevant parts of our Website.

 

  • We may use your personal information to:

 

  • administer our Website;
  • enable your use of our Website;
  • send statements and invoices to you, and collect payments from you;
  • send you general (non-marketing) commercial communications;
  • send you email notifications which you have specifically requested;
  • send to you our newsletter and other marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you by email or similar technology (you can inform us at any time if you no longer require marketing communications);
  • deal with enquiries and complaints made by or about you relating to our Website; or
  • keep our Website secure and prevent fraud.

 

  • Where you submit personal information for publication on our Website, we will publish and otherwise use that information in accordance with the licence you grant to us.

 

  • We may use your information to send you offers and news about our products and services. Your information may be passed to and used by all Babybrains licensees and affiliates.

 

  • From time to time we will be entering into commercial agreements with third party suppliers to provide additional features, goods or services via our Website. Those third-party suppliers may provide all or part of our service to you. Unless you expressly opt out, any personal data that you provide when signing up on a co-branded page will be shared with the third-party supplier in question.

 

  • We may also use and disclose information in aggregate (so that no individual users are identified) for marketing and strategic business purposes and aggregate cookie and tracking information may be shared with third parties.

 

  • We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing.

 

5.    DISCLOSURE OF INFORMATION

 

  • We may disclose information about you to any of our employees, officers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes as set out in this Privacy and Security Policy.

 

  • In addition, we may disclose your personal information:

 

  • to the extent that we are required to do so by law;
  • in connection with any legal proceedings or prospective legal proceedings;
  • to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
  • to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling; and
  • to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

 

  • Except as provided in this Privacy and Security Policy, we will not provide your information to third parties.

 

6.    INTERNATIONAL DATA TRANSFERS

 

  • Information that we collect may be stored and processed in and transferred between any of the countries in which we operate to enable us to use the information in accordance with this Privacy and Security Policy.

 

  • Information which you provide may be transferred to countries (including but not limited to the United States, Japan, Canada, Australia, New Zealand, South Africa and China) which do not have data protection laws equivalent to those in force in the European Economic Area.

 

  • In addition, personal information that you submit for publication on our Website will be published on the internet and may be available, via the internet or across mobile applications, around the world. We cannot prevent the use or misuse of such information by others.

 

  • You expressly agree to such transfers of personal information.

 

7.    SECURITY OF INFORMATION

 

  • We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

 

  • Of course, data transmission over the Internet is inherently insecure, and we cannot guarantee the security of data sent over the Internet.

 

  • You are responsible for keeping your password and user details confidential. We will not ask you for your password (except when you log in to our Website).

 

8.    AMENDMENTS

 

  • We may update this Privacy and Security Policy from time-to-time by posting a new version on our Website. You should check this page occasionally to ensure you are happy with any changes.

 

  • We may also notify you of changes to this Privacy and Security Policy by email.

 

9.    YOUR RIGHTS

 

You may instruct us not to process your personal information for marketing purposes, by sending an email to us. In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt-out of the use of your personal information for marketing purposes.

 

10. THIRD PARTIES

 

The Website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites.

 

11. UPDATING OF INFORMATION

 

Please let us know if the personal information which we hold about you needs to be corrected or updated.

 

12. CONTACT

 

If you have any questions about this Privacy Policy or our treatment of your personal information, please write to us by email to silvia@baby-brains.com.

 

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